Clik here to view.
5 Seconds or Less – Get a Clue
We have talked about importance of grabbing the attention of your website visitors in the first few seconds of their visit. People have short attention spans (hey you – pay attention, this blog isn’t...
View ArticleClik here to view.
The 2011 International Builders’ Show
Sales and Marketing. IBS Powered. If you are heading to this year’s International Builders’ Show in Orlando, be sure to mark the events below on your calendar (or FREE IBS App for your smartphone....
View ArticleClik here to view.
Demo – Skype Video Calling Goes Mobile
Have you ever wished you could teleport your customers to the home you want them to see instead of waiting around for the next time they can visit in person? Well, now you have the next best...
View ArticleClik here to view.
Video Coaching: Putting the Passion First
Do you see what I see? As a sales person in real estate, if you could see and hear yourself from your customer’s point of view, how do you think you would do?In this video I talk with Dan Jaqua, of...
View ArticleClik here to view.
4 Reasons Why WordPress 3.1 Kicks Butt
The power of WordPress just got even better with the new release of WordPress 3.1. For many people in the real estate industry WordPress has become a great website platform of choice. WordPress allows...
View ArticleClik here to view.
(Video) Join.me – Quick and Easy Collaboration
Recently I was talking with a builder about options to collaborate with prospects and clients. Many of the webinar programs out there are just too pricey per user, and can be cumbersome with the need...
View ArticleClik here to view.
How To Secret Shop Your Sales Team
When I ask sales managers or owners if they have shopped their sales people most will say yes…but I am not talking about a physical shop at a model home, what I am referring to is an online shop. When...
View ArticleClik here to view.
How “Thumb Friendly” Are You?
If you’ve invested in building a website that looks great on your desktop or laptop computer—congratulations! That’s a great start. But if you aren’t optimized for the mobile experience – consider this...
View ArticleClik here to view.
Video Email – Eyejot Goes Mobile with New App
You know I love Eyejot! It’s a great email tool to help you stand out from your competition. Sending a video email is an invaluable asset to engage your prospects and contacts right off the bat.Now...
View ArticleClik here to view.
Are you lead nurturing or lead distancing?
Recent surveys of homebuyers reveal that the average time spent looking for a home is 12 weeks. The question is, what is your program to stay in front of your prospect during this time?According to...
View ArticleClik here to view.
Contact Form Friction
Have you ever wondered what to ask for on your contact form? Do you want to increase conversions? I loved this infographic from SingleHop so much that I just had to share. <<View the original...
View ArticleMagic Wand
Imagine that you are given a magic wand that has one special power: it can change your job in any way that you want. One wave and – “poof” – you’re in your dream work situation. Now, close your eyes....
View ArticlePanoramic Photos on Steroids
My mind is blown. Cycloramic, is an app that uses haptic feedback to take panoramic photographs and virtual tours. Translation: you can take panoramic photos or 360 degree virtual tours handsfree. And...
View ArticleArticle in Builder Online – Dust Off Your Old Leads
Don’t let prospective buyers fade away without a fight. Check out the latest article over at Builder Online. A large majority of a builder’s leads convert to sales within 45 days, but some prospective...
View ArticleThe Power of Video in New Home Sales
Question: What is the most underutilized tool in follow-up today? Answer: Video. We get it. It’s not easy, if it were, everyone would send them. But they don’t and this gives you the advantage. I will...
View ArticlePresale Without Fail v2.0 – Available Now
New home sales is often a game of momentum. Launch new communities like a rocket, and it makes keeping momentum through the life of the project a lot easier. Presale Without Fail has been used across...
View ArticleClik here to view.
Must Reads: Branding, Marketing, & Buyer Psychology
Last week I was asked to provide a recommended reading list by a Vice President at one of the top general real state companies in the nation. It prompted me to dust off an older reading list I had and...
View ArticleClik here to view.
Attack of the Drones for Real Estate Marketing
You can’t deny the popularity of using drones to capture stunning photos and compelling videos. The quality, affordability, and ease of use has come a long way in a very short time and customers love...
View ArticleClik here to view.
It’s Time To Hold A Virtual Open House – Really!
Streaming video is nothing new, but never before has it been packaged so well that it was ready for use by the masses. Two apps for mobile devices are changing all that. Periscope and Meerkat allow...
View ArticleClik here to view.
Cardboard Will Soon Help You Sell More Homes
In the next two to three years, cardboard may begin to revolutionize how new homes are marketed. No, this isn’t April 1st – and yes… I said cardboard. I shouldn’t be surprised, but I am. A couple years...
View Article
