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It’s Time To Hold A Virtual Open House – Really!
Streaming video is nothing new, but never before has it been packaged so well that it was ready for use by the masses. Two apps for mobile devices are changing all that. Periscope and Meerkat allow...
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Cardboard Will Soon Help You Sell More Homes
In the next two to three years, cardboard may begin to revolutionize how new homes are marketed. No, this isn’t April 1st – and yes… I said cardboard. I shouldn’t be surprised, but I am. A couple years...
View Article[Video] Insanely Simple Video Email Integration with Your CRM
I hear it all the time from sales people around the world. “Mike, I’d use video email more if it were easier to use and took less time.” Well, my friends at BombBomb have taken that excuse away from...
View ArticleOver 25 Ideas to Add Depth Consumers Are Looking For
In a previous post (Is Your Website Too Shallow?) I suggested that most home builder and developer websites don’t have the amount of relevant content that they should. There simply isn’t enough to...
View ArticleBeware the “Fake Break”
In his book, “Margin: Restoring Emotional, Physical, Financial, and Time Reserves to Overloaded Lives”, author Richard Swenson points out that 20th century futurists expected long before now that we’d...
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Top Tech Tools to Help You Create Better Content This Year
Creating high quality photo and video content of your homes and communities has never been easier with the help of this list. That is great news, because consumer expectations from your website and...
View ArticleA Closer Look at My Home’s Story
The My Home’s Story app was developed to allow builders to post content that buyers will be interested in sharing (photos of their own homes), and making it very easy for the buyers to share that with...
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A Positive Customer Experience is Mission Critical
There are only two mission-critical items in business: an exceptional customer experience and profitability. A focus on high volume without an equal focus on profitability and high customer...
View ArticleHow To Shop Your Sales Team – Easily!
When I ask sales managers or owners if they have shopped their sales people most will say yes…but I am not talking about a physical shop at a model home, what I am referring to is an online shop. When...
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8 Cognitive Biases That Screw Up Home Builders
Of course you are a rational person. You make smart choices. It’s just all those other people that are the issue. That’s called a blind-spot bias and it is just 1 of the 8 cognitive biases that can...
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