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8 Cognitive Biases That Screw Up Home Builders
Of course you are a rational person. You make smart choices. It’s just all those other people that are the issue. That’s called a blind-spot bias and it is just 1 of the 8 cognitive biases that can...
View ArticleHow To Shop Your Sales Team – Easily!
When I ask sales managers or owners if they have shopped their sales people most will say yes…but I am not talking about a physical shop at a model home, what I am referring to is an online shop. When...
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A Positive Customer Experience is Mission Critical
There are only two mission-critical items in business: an exceptional customer experience and profitability. A focus on high volume without an equal focus on profitability and high customer...
View ArticleA Closer Look at My Home’s Story
The My Home’s Story app was developed to allow builders to post content that buyers will be interested in sharing (photos of their own homes), and making it very easy for the buyers to share that with...
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Top Tech Tools to Help You Create Better Content This Year
Creating high quality photo and video content of your homes and communities has never been easier with the help of this list. That is great news, because consumer expectations from your website and...
View ArticleBeware the “Fake Break”
In his book, “Margin: Restoring Emotional, Physical, Financial, and Time Reserves to Overloaded Lives”, author Richard Swenson points out that 20th century futurists expected long before now that we’d...
View ArticleOver 25 Ideas to Add Depth Consumers Are Looking For
In a previous post (Is Your Website Too Shallow?) I suggested that most home builder and developer websites don’t have the amount of relevant content that they should. There simply isn’t enough to...
View Article[Video] Insanely Simple Video Email Integration with Your CRM
I hear it all the time from sales people around the world. “Mike, I’d use video email more if it were easier to use and took less time.” Well, my friends at BombBomb have taken that excuse away from...
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Cardboard Will Soon Help You Sell More Homes
In the next two to three years, cardboard may begin to revolutionize how new homes are marketed. No, this isn’t April 1st – and yes… I said cardboard. I shouldn’t be surprised, but I am. A couple years...
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It’s Time To Hold A Virtual Open House – Really!
Streaming video is nothing new, but never before has it been packaged so well that it was ready for use by the masses. Two apps for mobile devices are changing all that. Periscope and Meerkat allow...
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Attack of the Drones for Real Estate Marketing
You can’t deny the popularity of using drones to capture stunning photos and compelling videos. The quality, affordability, and ease of use has come a long way in a very short time and customers love...
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Must Reads: Branding, Marketing, & Buyer Psychology
Last week I was asked to provide a recommended reading list by a Vice President at one of the top general real state companies in the nation. It prompted me to dust off an older reading list I had and...
View ArticlePresale Without Fail v2.0 – Available Now
New home sales is often a game of momentum. Launch new communities like a rocket, and it makes keeping momentum through the life of the project a lot easier. Presale Without Fail has been used across...
View ArticleThe Power of Video in New Home Sales
Question: What is the most underutilized tool in follow-up today? Answer: Video. We get it. It’s not easy, if it were, everyone would send them. But they don’t and this gives you the advantage. I will...
View ArticleArticle in Builder Online – Dust Off Your Old Leads
Don’t let prospective buyers fade away without a fight. Check out the latest article over at Builder Online. A large majority of a builder’s leads convert to sales within 45 days, but some prospective...
View ArticlePanoramic Photos on Steroids
My mind is blown. Cycloramic, is an app that uses haptic feedback to take panoramic photographs and virtual tours. Translation: you can take panoramic photos or 360 degree virtual tours handsfree. And...
View ArticleMagic Wand
Imagine that you are given a magic wand that has one special power: it can change your job in any way that you want. One wave and – “poof” – you’re in your dream work situation. Now, close your eyes....
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Contact Form Friction
Have you ever wondered what to ask for on your contact form? Do you want to increase conversions? I loved this infographic from SingleHop so much that I just had to share. <<View the original...
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Are you lead nurturing or lead distancing?
Recent surveys of homebuyers reveal that the average time spent looking for a home is 12 weeks. The question is, what is your program to stay in front of your prospect during this time?According to...
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Video Email – Eyejot Goes Mobile with New App
You know I love Eyejot! It’s a great email tool to help you stand out from your competition. Sending a video email is an invaluable asset to engage your prospects and contacts right off the bat.Now...
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